Best Practices: 6. WEB 2.0 AND COMMUNITY-BASED SUPPORT


In the Web 2.0 era of support, Infolink’s Product Support Environment (PSE) leverages community support tools, such as wikis, blogs and discussion forums, as great ways for user communities to self-support, but also for the company to nurture those users and learn from them.   Moreover, the power of social networks for support is becoming more evident…they’re a great way to engage in user conversations and anticipate or even deactivate potential problems, which could damage a product’s or company’s reputation…How it’s all coming together: support is more integral to CRM than ever.

, , , ,

  1. No comments yet.
(will not be published)